Richard Ashley ENROLLMENT MANAGEMENT INNOVATIONS SouthWest Direct, Inc. 2129 Andrea Lane Fort Myers, Florida 33912 Phone: (239) 768-9588 Fax: (239) 768-5798 Email: rashley@swfc.edu Alt. Email: rashley@swdirect.com

MARKETING AND ADVERTISING Mixed Media and Direct Response Advertising, PURL’s (personalized websites) Producing your own TV, Radio, Direct Mail, Email, and Print Advertising Campaigns Internet Lead Generation and Conversion Developing Advertising Budgets and Insertion Calendars Converting Leads to Interviews: Internet, Direct Mail, Business Reply, TV, Radio, Newspaper, High School, and Referrals.   ADMISSION AND RECRUITMENT Lead to Appointment Process: Phone Techniques or Phone Room Development Interviewing, Enrolling and Touring Students The Student Centered Enrollment Process Customer Service in Student Finance   Mixed Media Advertising & College Branding Developing and Implementing a Phone and Internet Appointment Process or Appointment Center Complete Student Centered Enrollment Process      1. Interview Procedures and Q & A Techniques      2. Selling the College Product & Service with Informative PowerPoint’s      3. Campus Tour with Commitment & Student Referrals      4, Customer Centered Service in Student Finance      5. High School Recruitment           Developing a Direct Response Campaign           High School Classroom Presentations & Handouts           Enrolling The High School Student