Richard Ashley ENROLLMENT MANAGEMENT INNOVATIONS SouthWest Direct, Inc. 2129 Andrea Lane Fort Myers, Florida 33912 Phone: (239) 768-9588 Fax: (239) 768-5798 Email: rashley@swfc.edu Alt. Email: rashley@swdirect.com

EMI has also been innovative in offering seminars for staff of larger school organizations who chose to reward successful employees while providing additional enrollment management training and motivation. These sessions can be anywhere and anytime that fit into the schools organizational structure and operations calendar. The topics can cover any area of admissions, enrollment management, high school recruitment, marketing, and mixed media advertising! Some Location Options: Learn in Paradise Monthly Directors of Admissions & Marketing Two Day Seminars at SW Direct in Fort Myers, Florida $500 / Attendee or $300 / Attendee (10 or more) Day 1 - Marketing and Advertising Mixed Media and Direct Response Advertising Producing your own TV, Radio, Direct Mail, Email and Print Advertising Campaigns, PURL’s (personalized webpages) and more Internet Lead Generating and Top Search Engines Developing Advertising Budgets and Insertion Calendars   Day 2 - Admissions and Recruitment Converting Leads to Interviews: Internet, Direct Mail, Business Reply, TV, Radio, Inserts & Billboards Referrals and Personally Developed Leads Interviewing, Enrolling and Touring Students The Student Centered Enrollment Process High School Recruitment Customer Service in Student Finance