Marketing Tools
SouthWest Direct
Building markets that last.
SouthWest Direct's® full-service Student Recruitment
Solutions have helped many career schools and universities reach an optimal cost-per-lead and
achieve enrollment goals. Our nationally-tested and successful methodology includes online and
offline direct response campaign planning and implementation, in-house production, data
acquisition, lead scoring, and customized results analysis.
Personalized URLs & General URLs
A personalized URL and general URL
are cost-effective ways to track results
and speed up the conversion rate process with instant notifications
of an incoming student leads. Includes campaign analytics and summaries.
For additional information on how PURLs work, click here.
Marketing &
Advertising Campaigns
Email Graphics
PURLs & GURL Splash Sites
Catalogs & View Books
Recruitment &
Retention Campaigns
Results Tracking & Analytics
SWD's comprehensive campaign results
tracking and analysis
ensure your marketing dollars are achieving optimal
efficiencies, lead generation, and most importantly
enrollments. Results can be communicated
efficiently and allows your team to review campaign
progress effortlessly.
